LENDonate is a marketplace that connects philanthropists (lenders) with nonprofit organizations (borrowers), making impact investing more approachable. LENDonate’s founders were determined to make the process of investing in nonprofits simple, transparent, and rewarding, empowering individuals to make a difference in the world through impactful contributions.
To reflect the mission of the company and appeal to both lenders and borrowers, the website was redesigned to make impact investing feel less daunting. LENDonate’s website had to overcome the challenge of typical finance platforms, which often overwhelm users with information, leaving users feeling uncertain about where to start. LENDonate wanted to change that perception and provide a welcoming, informative, and easy-to-navigate platform.
