Monty’s Doggy Daycare

Launching a safe space in Amsterdam for dogs to socialize, play, and receive care
A curly-haired brown dog leaping on vibrant green grass towards a tennis ball, with a blurred background of trees and foliage.
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Visual Identity
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Illustration
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Web Design
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Web Development
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No-Code
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Industries
Lifestyle
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Monty’s Doggy Daycare, based in Amsterdam, is a haven for dogs while their owners are away at work. The daycare offers a secure and playful environment where dogs of all sizes, ages, and energy levels can socialize and enjoy themselves. Owners can drop off their furry friends at designated pick-up points, and Monty’s doggy buses—equipped with custom-made, air-conditioned crates—will transport the dogs to the daycare. The service includes live tracking of the dog’s journey, so owners can follow their pet’s trip to the daycare in real time.

Monty’s unique approach ensures that each dog receives personalized attention. The estate is divided into different areas that accommodate dogs based on their needs. Whether a dog is playful and energetic or more reserved, Monty’s has the perfect space for them to interact and have fun. The staff, trained by the Institute of Modern Dog Trainers (IMDT), is attentive and observant, always ready to offer behavioral insights to owners if they notice areas for improvement.

For the owners, Monty’s offers a variety of premium services to make their dog's daycare experience even better. Depending on the package chosen, owners can receive weekly photos of their dog, keeping them connected with their pets even when they’re apart. Dogs are treated like royalty at Monty’s, with services like towel drying before drop-off, and shampooing, blow-drying, and brushing included as part of the grooming options. Dogs also enjoy a hearty lunch during their stay, ensuring they’re energized for playtime.

To convey Monty’s playful yet caring atmosphere, the visual identity features quirky, fun illustrations of different dog breeds drawn in squiggly, imperfect brushstrokes. The loose, playful lines embody the carefree nature of the daycare, emphasizing fun over formality. The color palette, which features three different shades of green, draws from the lush grass of the daycare’s estate, bringing an element of nature and freshness into the brand.

Monty’s Doggy Daycare combines fun, comfort, and attentive care to give both dogs and their owners peace of mind. With a playful brand image, attentive services, and a welcoming atmosphere, Monty’s makes sure your dog will enjoy their day in a place that’s just as fun and caring as home.

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White text 'monty's' on a textured green background resembling grass. The word 'monty's' in dark green lowercase letters on a light wood-textured background.
Five vertical color stripes from left to right: dark green, forest green, bright green, beige, and off-white. Two fonts displayed on a dark green background. Top: 'Exposure' font with uppercase, lowercase, and numbers. Bottom: 'Gerstner Programm' font with similar text. Each shows a large 'Aa' and a complete alphabet and numbers set
Eight green line drawings of different dog breeds on a beige background, each depicted with unique features such as floppy ears, long snouts, and varying postures, showcasing a minimalist art style.
A pattern of simple green dog illustrations on a cream circular background. Each circle features different dog doodles, including profiles, sitting positions, and happy expressions. The circles are arranged in rows on a dark green backdrop. A green T-shirt with a simple white graphic of a bunny and the word 'monty's' on the front left side, displayed against a light beige background.
A green van with 'monty's' and a dog logo. The text reads, 'We take care of it.' and 'montysdoggydaycare.com' printed on the side. The background is a plain, light color.
A brown puppy wearing a patterned white bandana lies on green grass, gazing to the right. A colorful small ball is near its front paws, with a blurred background. A close-up of a bush with vibrant yellow flowers on slender green stems, set against a blurred background of more yellow blooms.
Two dogs playfully wrestling on a grassy field, both wearing red collars, with a background of lush green foliage. A white fluffy puppy plays on green grass with a roll of unspooled toilet paper, looking playful and energetic.
A playground with a wooden climbing structure and slide on sandy ground, surrounded by green trees and a fence. Logs and colorful mats are scattered near a picnic bench. A laptop screen displaying a website with images of two happy dogs running on grass. Text promotes dog care while owners work. Navigation menu includes options like 'Why Monty's,' 'Packages,' and 'Contact.' Buttons labeled 'Learn More' and 'Book Now' A laptop screen displaying a website with images of two happy dogs running on grass. Text promotes dog care while owners work. Navigation menu includes options like 'Why Monty's,' 'Packages,' and 'Contact.' Buttons labeled 'Learn More' and 'Book Now'
A black dog running on grass, holding a large stick in its mouth. Yellow flowers and green plants growing through a metal fence with a road and cloudy sky in the background. A black, white, and brown Cavalier King Charles Spaniel lying on green grass, wearing a collar with a yellow tag.